Privacy policy

Like everywhere you shop online, Crimson Peacock collects your personal information.  

We take the responsibility of looking after your personal information very seriously, so please read this privacy policy to understand what personal information we store, how we use it and what your rights are.  If you have any queries about this notice, please do not hesitate to contact us at

What personal information do we collect?

You can browse this website without being asked to provide any personal information, but we require a certain amount of information from you to allow us to fulfil your order, answer your queries and offer you the best possible shopping experience.

We only ever ask you to provide the minimum required to allow us to do that – name, address (including delivery address, if different), email and telephone number.

We ask you for payment card details in order to process payment for your order, but we do not store these.

In addition, we use web analytics tools when you browse the website that may record things like your IP address, browser type, browser plug-ins, operating system, time zone settings etc.

If you make a purchase from us, we record details of any transactions you have made, including the products you have bought from us.

To make it easier for you to use the website we use cookies, which record data about the pages you browse and the products you add to your basket.  For more information about this, please see our Cookie Policy.

We do NOT knowingly collect or store anything that is categorised as sensitive under the terms of the GDPR, including racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, sex life or sexual orientation, and genetic and/or biometric data.

Why do we collect your personal information?

Collecting your personal information enables us to:

  • process your orders;
  • contact you if there’s a problem with your order;
  • improve our products; and
  • keep you up to date with any new collections, special events or offers.

We do this on the basis that it is necessary to fulfil our contract with you or to meet our legitimate business interests.  Contractual necessity includes identifying you, responding to enquiries you may have, providing requested services such as processing orders and refunds.  Legitimate interest includes fraud prevention, website security, personalising your online experience and keeping you informed of new collections, special events or offers.

Who do we share your personal information with?

We have to share your personal information with a number of third parties to allow us to provide the services we do.

For example:

  • processing your order involves sharing information with our payment service providers (who process the payment);
  • sending out orders involves sharing information with the Royal Mail and/or courier company (who deliver the order to you);
  • communicating with you about your order and keeping you up to date with any new collections, special events or offers involves sharing information with our email service provider (who send out those emails); and
  • analysing sales and customer behaviour involves sharing information with our technology providers who help us understand how we can provide you with better products and a better service.

In all instances, we share only the minimum information required. 

When you place an order with us, you should expect to join our mailing list and receive marketing emails unless you opt out during the checkout process.  However, you have the right at any stage to change your mind and unsubscribe to these emails.

Your right to know what personal information we hold about you.

You are entitled to know what personal information we hold about you.  You should make any request by email to or in writing to:

Crimson Peacock
Anne’s Cottage
Burton Street
Sturminster Newton
DT10 1PH

We will ordinarily provide the following free of charge and within 30 days of the request:

  • confirmation of what personal data we hold about you and where it is held;
  • a copy of the data;
  • any supporting documentation

However, please note that we may charge a fee if a request is deemed excessive or unfounded. We may also extend the time period to respond by a further 60 days if the request is very complex or we are responding to numerous requests.

In either instance, we will contact you to explain the reason for any delay or fee.

Your right to ask us to remove your personal information

You are entitled to ask us to remove any personal information that you no longer want us to hold (unless we are required by law to retain it).

You should make any request by email to (or by post to the above address).

We will delete or anonymise any information that is stored by us.  However, please note that we can only do this when an order is complete.  After your data has been deleted, we will not be able to identify you, so we cannot accept any returns or answer queries about previous orders etc.

Your right to ask us to correct any personal information that is inaccurate.

You are entitled to ask us to rectify any mistakes in the personal information that we hold about you.  You should make any request by email to (or by post to the above address), specifying what information you believe to be incorrect and what the correct information is. 

Please note that in all the above instances we will ask you to provide proof of your identity to ensure that you are the owner of the personal information in question. We reserve the right not to comply with the request if we are not satisfied that the proof of identity provided.