At Crimson Peacock, we take sustainability and our environmental impact very seriously.  We are a startup brand, so this is still a ‘work in progress’.  If you have any ideas about how we might improve on what we are currently doing, we would love to hear from you!  Please do not hesitate to contact us at

Slow Fashion

The Crimson Peacock journey has been anything but fast!  Over many months, our designs have been developed from rough sketches to patterns to samples and alterations.  A long delay due to the first Covid 19 lockdown was slowly followed by the final manufacture of the complete first collection.  Over the course of the further lockdowns, with sales going well online, Jules got her head down and designed another nightwear collection and daywear as well.  These collections slowly came together over the course of 2021.  Once you have bought one of our pieces, we don’t expect you to throw it away and replace it next year!  These collections of classic nightwear and daywear are timeless.  They have been created with love and commitment and are intended to become treasured favourites in your wardrobe.  Enjoy our garments sustainably and keep them out of landfill!

No plastic

All our garments are made from comfortable, breathable, natural fabrics, vegetable dyed using traditional, artisan methods. These soft, lightweight Indian cottons contain no synthetic fibres and no plastic micro fibres. We have avoided zips, plastic and elastic in the nightwear designs, to produce back to basics ranges that are kind to the planet.  

In an effort to avoid waste, we have used our leftover fabric to make hair scrunchies that have proved incredibly popular, particularly on the stall!  Together with our funky Festival Trousers, these do contain elastic and we’re not sure how to avoid this.  Any ideas for non-plastic alternatives to elastic would be very gratefully received as we are committed to minimising our environmental impact and will implement any viable suggestions to further this aim.

Unfortunately, it is still necessary to use some forms of plastic packaging in order to ensure that the items you purchase reach you in perfect condition.  However, we endeavour to use biodegradable and recyclable plastic packaging wherever possible and we would urge you to dispose of any waste that is generated in a responsible manner.